What type of messaging and specific language do they use?.

What’s their positioning in the market?.

What portion of their traffic is earned/owned/paid?.

What digital marketing channels are your competitors using?.

Which audience segments are they targeting?.When doing your competitive analysis, consider the following types of things: A competitive analysis allows you to identify your competitors, calculate your market share, and determine the marketing strategies they employ. If you want your marketing efforts to be effective, you need to know who you’re up against. Conduct a competitive analysis and determine market share Some demographic and additional information you may want to include is:ģ. Your buyer persona information will vary depending on whether you’re B2B or B2C and the price of your product/service. Here are 9 great examples of personas to get started. From there, begin building out the personas of your ideal customer within each segment. Start by defining the different segments in your target audience. Messaging that resonates with a small business owner probably won’t resonate with the head of a large IT department, and vice versa. Your buyer personas and marketing strategies for each of these segments will look very different. You might also sell to large corporations with significant IT needs.

Part of your audience might be small businesses with less than $500,000 in revenue. Segmenting your audience and then building buyer personas for each of those segments can provide you with insights about what types of marketing will be most effective.įor example, say you sell IT services. Define audience segmentation and buyer personasĪ key reason why digital marketing is important is because it allows you to target your audience with great precision.įor any digital marketing campaign to be successful, you need to know who you’re targeting. SMART goals are: Specific, Measurable, Achievable, Relevant, and Time-bound. What is a digital marketing plan? MARKETING Read on, and learn nine steps to structure a digital marketing plan. With a digital marketing business plan, you think ahead, coordinate among departments, and integrate your digital marketing for greater impact. A digital marketing plan helps you organize your initiatives so that you’re continually connecting with your audience, engaging them, and driving them to action. What you need is a digital marketing plan.Ī clear plan helps you determine the most effective digital marketing strategies for your business and then put those strategies into action. Trying to choose the best options for your brand can feel daunting, overwhelming even. Should you focus on SEO or PPC? Blogging or webinars? Social media or email? Podcasts or video marketing? Augmented reality (AR) or virtual reality (VR)? How much should you spend and when can you expect to see results?

Now, you have dozens of digital marketing channels and platforms to choose from. And those that did, focused mostly on websites, banner ads, and email marketing. Back then, businesses rarely created a digital marketing plan. Digital marketing has become exponentially more complicated since the early days of the internet.

Digital budget calendar